“They see me rollin’, they hatin’!”

We’ve always thought that music and makeup go hand-in-hand – Alicia Keys’ ‘Girl On Fire’ is our go-to song while we primp and preen,  but it’s rare that a song actually reminds us of a product. What are talking about? Benefit’s new Roller Lash Curling Mascara and it’s ability to play Chamillionaire’s lyrics immediately in our minds. Here is a review of the brand’s latest mascara.

This product comes in a vintage-looking tube, inspired by hot rollers. We love the rubberized pink top as it helps us grip and control the brush better… plus it’s super cute! However, the real hero is the mascara wand. This innovative Hook n’ Roll brush contains several plastic bristles along a curved base, which catch even the shortest of lashes.

We tested the mascara out on our straight lashes, and were blown away! The curve-setting formula, coupled with that amazing brush, gives an instant lift and curl. Although not advertised, this mascara provides a subtle lengthening effect too! One coat deposited a rich, inky black colour with a glossy finish. The best part? This product is formulated with lash conditioning ingredients such as provitamin B5 and serin, which actually nourish your lashes and keep them from drying out.

On the longevity front, we literally have no complaints. Our lashes stayed intense and curled for over 12 hours, even after we mistakenly washed our face. The formula stays clump-free and does not flake at all.

For curled lashes that give you a wide-eyed, dreamy look, turn to this this product. Whilst it won’t replace the classic lash curler, there’s no denying its effectiveness. Swipe it and flutter on!

Price:

0.30 oz – USD 24.00

0.14 oz – USD 12.00